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Coca-Cola Shifts Sweeteners
Singapore Coca-Cola Company in its products use more corn based sweeteners to reduce costs and plans to expand its product portfolio, including contracts for agricultural commodities, such as coffee, tea, fruit, and dairy products, the company senior executives said:.

"In most Coca-Cola products, there is a clear direction of the shift to the use of high-fructose corn syrup, which is cheaper than sugar," Michael Ferrari, the beverage giants global agricultural commodity risk management director, told Dow Jones Newswires (Dow Jones Newswires ) on Tuesday on the sidelines of an agriculture conference in Singapore.

Between contract farming and the rise of global food and beverage companies, as they try to maintain quality control, and global expansion while reducing body fluctuations in food prices. In contract farming, the company provides growers input crop seeds, chemicals and the like, and buy it back at a pre-determined price, as long as it meets certain quality specifications.

Coca-Cola contract, sugarcane, India, Australia, Thailand, Brazil, Egypt, South Africa, Mr. Ferrari said, corn, mainly distributed in the United States, Canada, Mexico and Brazil. The model has been the success of the company, Mr. Ferrari said, because it allows the company to better control of agricultural practices, provide a higher yield and quality specifications can be better monitored.

"Mr. Ferrari said:" We procurement contract growers and sugar cane mills crushed specified to ensure quality. He did not say how many procurement contracts, or the number of the companys overall demand accounted for corn and sugar cane.

Mr. Ferrari also said the company plans to expand its contract farming activities, the use of large tracts of arable land in Africa.

"Africa has a huge potential," he said. High quality agricultural land, which at present is relatively cheap, "This is a gold mine."

Mr. Ferrari said, more and more of the companys production, tea and coffee-based products, and plans to copy these commodities contract farming model. Mango, apple and berry also contract farming potential, "he said.

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